Completing RKCLs Digital Marketing Basic course can lead to various job prospects, including key job roles like:

• Digital Marketing Assistant: Support marketing teams in executing online campaigns, managing social media accounts, and creating content.

• SEO Specialist: Optimize websites to improve search engine rankings and drive organic traffic.

• Social Media Coordinator: Manage and grow social media presence across platforms, engage with audiences, and create content strategies.

• Content Creator/Copywriter: Develop engaging content for blogs, social media, websites, and email campaigns to attract and retain customers.

• Email Marketing Specialist: Design, execute, and analyze email marketing campaigns to nurture leads and drive conversions.

• PPC/Google Ads Specialist: Manage pay-per-click advertising campaigns, optimize ad performance, and monitor budgets.

• Digital Marketing Analyst: Use tools like Google Analytics to track campaign performance, generate reports, and provide insights for strategy optimization.

• E-Commerce Marketing Coordinator: Assist in driving online sales through effective e-commerce strategies, product listings, and promotions.

• Online Reputation Management (ORM) Specialist: Monitor and manage a brand's online reputation, address customer feedback, and enhance brand perception.

• Influencer Marketing Coordinator: Identify and collaborate with influencers to promote products and services, boosting brand visibility and trust.

These roles can serve as stepping stones to more advanced positions in digital marketing as you gain experience and expertise.

To ensure successful participation in the course, the following prerequisites are recommended:

• Basic Computer Skills: Familiarity with using computers, the internet, and common software applications like browsers, word processors, and spreadsheets.

• Understanding of Social Media Platforms: Basic knowledge of popular social media platforms like Facebook, Instagram, YouTube.

• Communication Skills: Ability to write and communicate clearly, as digital marketing involves creating and sharing content online.

• Basic Analytical Skills: Comfort with basic data analysis, such as interpreting simple charts and graphs, to understand campaign performance.

• Familiarity with Online Research: Ability to conduct online research, as digital marketing often involves staying updated with trends and competitors.

• Interest in Marketing and Technology: A keen interest in understanding how marketing strategies can be applied using digital tools and platforms.

• RS-CIT Course: It is desirable that learner should have done RS-CIT Course (Not Compulsory).

• Class 12th Pass: Learner should preferably be a Class 12th Pass student (Not Compulsory).

These prerequisites are designed to ensure that learners have the foundational skills required to fully benefit from the course. Even if you feel you might not meet all the prerequisites perfectly, a willingness to learn and engage with the course material will also go a long way in ensuring your success.

• 1.

  A learner can search & locate his/her nearest RKCL Training center (IT Gyan Kendra) in Rajasthan by : Click Here

• 2.

  The learner should fill an application form available at the RKCL Training center (IT Gyan Kendra), submit relevant documents & pay the prescribed course fees.

• 3.

  Once the learner submits his/her details, relevant documents and pays the fees, the RKCL Training center (IT Gyan Kendra) will fill the learner details in the RKCL portal and upload the learner data. Further, the RKCL Training center (IT Gyan Kendra) coordinator will hand over a fee receipt. Learner is expected to verify the online details (personal details, course name, batch/month, fee receipt) as filled in by RKCL Training center (IT Gyan Kendra).

• 4.

  Once Admission is confirmed on RKCL portal, RKCL Training center (IT Gyan Kendra) will assign a mutually suitable training batch & time to the learner. After batch/time allotment, learner has to physically attend the classes at IT Gyan Kendra premises. A well trained & qualified faculty/instructor will teach the course as per schedule and impart both theoretical and practical lab-based knowledge.

• 5.

  Subsequently after few days, the learner also receives a User ID and password from RKCL Training center (IT Gyan Kendra) to start e-learning through RKCL LMS portal.

• Course Duration: 120 Hours (ideally 3 months i.e. 2 hours daily for 5 days a week)

• Course Fees: Rs 9000/- only per candidate

• Every registered student will get a User ID & Password for accessing the immersive and engaging e-learning content of the course on RKCLs LMS portal: Click Here

• Additionally, RKCL Training Center (IT Gyan Kendra) faculty also provides offline study notes.

We employ a blended learning based pedagogical model for teaching this course, the pedagogy combines online and offline training to provide a comprehensive and flexible learning experience:

• 1.

  Online Learning:

  • Self-Paced Modules: Students access digital content, such as video lectures, reading materials, and quizzes on the RKCL LMS portal, allowing them to learn at their own pace.

  • Online Assignments and Assessments: Students complete assignments and tests through RKCL's online LMS platform, receiving instant feedback and grades.

• 2.

  Offline Learning:

  • In-Person DIY Sessions: Hands-on sessions are conducted in a physical classroom or lab, where students can apply concepts, work on projects, and receive direct guidance from RKCL center instructors. The course employs an output-based approach rather than the usual tool-based approach, making the outcome-driven approach more effective for concept building.

  • Group Work and Collaboration: Offline sessions foster teamwork, allowing students to collaborate on group projects and engage in peer learning.

  • Mentorship and Support: Face-to-face meetings with instructors and mentors provide personalized support, guidance, and troubleshooting for complex topics.

• 3.

  Integration of Both:

  • Flipped Classroom: Online content is studied beforehand, and offline sessions are used for practical application, problem-solving, and deeper exploration of concepts.

  • Continuous Feedback: Regular assessments, both online and offline, help track progress and ensure that students understand and can apply the concepts.

  • Flexibility and Accessibility: The blended approach accommodates different learning styles and schedules, making it easier for students to balance their studies with other commitments.

• Mode of Exam: Online

• Exam Portal: RKCL LMS portal

• Exam Venue: RKCL Training Center (Computer Lab)

• Duration of Exam: 60 minutes (1 Hour)

• Total Marks in Exam: 100

• Passing Marks in Exam: 40

• Result Pattern: Grade based (RKCL awards grade to the candidate as commensurate with the marks secured by them in the course end exam)

RKCL provides a printed certificate to the learner (via RKCLs Training center) after his/her successful course completion.

A digital copy is also made available at DigiLocker portal: Click Here Sample certificate design shared below -