Completing RKCLs Digital Marketing Advanced course can lead to various job prospects, including key job roles like:

• Digital Marketing Manager: Oversee and manage comprehensive digital marketing strategies and campaigns across various channels.

• SEO Specialist/Manager: Lead advanced SEO strategies, including technical SEO and local SEO, to enhance website visibility and rankings.

• PPC/SEM Specialist: Develop and manage sophisticated PPC campaigns, including complex bidding strategies and performance optimization.

• CRM Manager: Implement and manage advanced CRM systems, focusing on customer segmentation, personalization, and data-driven marketing.

• Social Media Manager: Create and execute advanced social media strategies, including influencer collaborations and data-driven content plans.

• E-Commerce Marketing Manager: Develop and execute advanced marketing strategies for e-commerce platforms, focusing on optimization and growth.

• Content Strategist: Design and implement content strategies, including advanced content marketing and distribution techniques.

• Mobile Marketing Specialist: Develop and manage mobile marketing campaigns, including app promotion and mobile-specific strategies.

• Online Reputation Manager: Oversee advanced ORM strategies to manage and enhance brand reputation online.

• AI & Digital Marketing Specialist: Utilize AI tools and technologies to drive marketing innovation, including chatbots and predictive analytics.

• Digital Marketing Consultant: Provide strategic advice and insights to businesses on advanced digital marketing techniques and trends.

These roles leverage advanced skills and knowledge to drive strategic and impactful digital marketing efforts.

To ensure successful participation in the course, the following prerequisites are recommended:

• Basic Digital Marketing Knowledge: Familiarity with fundamental digital marketing concepts and techniques from an introductory course.

• Experience with Digital Marketing Tools: Practical experience with tools like Google Analytics, Google Ads, and social media platforms.

• Understanding of Marketing Principles: A solid grasp of general marketing principles and strategies.

• Analytical Skills: Ability to interpret and analyse data from various sources to make informed marketing decisions.

• Technical Skills: Basic understanding of website management, SEO principles, and CRM systems.

• Experience in Digital Marketing: Previous hands-on experience or roles in digital marketing to apply advanced concepts effectively.

• Strong Communication Skills: Proficiency in creating and presenting marketing strategies, both written and verbal.

• It is desirable that learner should have done RS-CIT Course (Not Compulsory)

• Learner should preferably be a Class 12th Pass student (Not Compulsory)

These prerequisites are designed to ensure that learners have the foundational skills required to fully benefit from the course. Even if you feel you might not meet all the prerequisites perfectly, a willingness to learn and engage with the course material will also go a long way in ensuring your success.

• 1.

  A learner can search & locate his/her nearest RKCL Training center (IT Gyan Kendra) in Rajasthan by Click Here

• 2.

  The learner should fill an application form available at the RKCL Training center (IT Gyan Kendra), submit relevant documents & pay the prescribed course fees.

• 3.

  Once the learner submits his/her details, relevant documents and pays the fees, the RKCL Training center (IT Gyan Kendra) will fill the learner details in the RKCL portal and upload the learner data. Further, the RKCL Training center (IT Gyan Kendra) coordinator will hand over a fee receipt. Learner is expected to verify the online details (personal details, course name, batch/month, fee receipt) as filled in by RKCL Training center (IT Gyan Kendra).

• 4.

  Once Admission is confirmed on RKCL portal, RKCL Training center (IT Gyan Kendra) will assign a mutually suitable training batch & time to the learner. After batch/time allotment, learner has to physically attend the classes at IT Gyan Kendra premises. A well trained & qualified faculty/instructor will teach the course as per schedule and impart both theoretical and practical lab-based knowledge.

• 5.

  Subsequently after few days, the learner also receives a User ID and password from RKCL Training center (IT Gyan Kendra) to start e-learning through RKCL LMS portal.

• Course Duration: 120 Hours (ideally 3 months i.e. 2 hours daily for 5 days a week)

• Course Fees: Rs 14,000/- only per candidate

• Every registered student will get a User ID & Password for accessing the immersive and engaging e-learning content of the course on RKCLs LMS portal - Click Here

• Additionally, RKCL Training Center (IT Gyan Kendra) faculty also provides offline study notes.

We employ a blended learning based pedagogical model for teaching this course, the pedagogy combines online and offline training to provide a comprehensive and flexible learning experience:

• 1.

  Online Learning:

  • Self-Paced Modules: Students access digital content, such as video lectures, reading materials, and quizzes on the RKCL LMS portal, allowing them to learn at their own pace.

  • Online Assignments and Assessments: Students complete assignments and tests through RKCL's online LMS platform, receiving instant feedback and grades.

• 2.

  Offline Learning:

  • In-Person DIY Sessions: Hands-on sessions are conducted in a physical classroom or lab, where students can apply concepts, work on projects, and receive direct guidance from RKCL center instructors. The course employs an output-based approach rather than the usual tool-based approach, making the outcome-driven approach more effective for concept building.

  • Group Work and Collaboration: Offline sessions foster teamwork, allowing students to collaborate on group projects and engage in peer learning.

  • Mentorship and Support: Face-to-face meetings with instructors and mentors provide personalized support, guidance, and troubleshooting for complex topics.

• 3.

  Integration of Both:

  • Flipped Classroom: Online content is studied beforehand, and offline sessions are used for practical application, problem-solving, and deeper exploration of concepts.

  • Continuous Feedback: Regular assessments, both online and offline, help track progress and ensure that students understand and can apply the concepts.

  • Flexibility and Accessibility: The blended approach accommodates different learning styles and schedules, making it easier for students to balance their studies with other commitments.

This model leverages the strengths of both online and offline environments, ensuring a well-rounded and effective learning experience.

• Mode of Exam: Online

• Exam Portal: RKCL LMS portal

• Exam Venue: RKCL Training Center (Computer Lab)

• Duration of Exam: 60 minutes (1 Hour)

• Total Marks in Exam: 100

• Passing Marks in Exam: 40

• Exam Time Slots: Available for 2 days (Schedules intimated well in advance)

• Result Pattern: Grade based (RKCL awards grade to the candidate as commensurate with the marks secured by them in the course end exam)

RKCL provides a printed certificate to the learner (via RKCLs Training center) after his/her successful course completion.

A digital copy is also made available at DigiLocker portal Click Here Sample certificate design shared below -